Meta, the tech giant behind major social media platforms like Instagram and Facebook, is slated to launch a commercial edition of its artificial intelligence (AI) model.

According to the Financial Times report, with the move, Meta aims to boost user engagement.

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Sources familiar with the matter revealed that while the firm had already unveiled its language model, LLaMa, targeting researchers and scholars, the impending version promises to cater to a more extensive audience and offers customization opportunities for corporations.

The commercialized LLaMa will empower start-ups and enterprises to construct bespoke software and applications leveraging Meta’s foundational AI technology.

The move represents Meta’s strategic effort to rival industry front-runners, Microsoft-backed OpenAI and Google.

In a conversation with the FT, the source claimed that Meta aims to push OpenAI out of its dominance in the realm of AI technology.

The goal is to diminish the current dominance of OpenAI.

Currently, Meta’s models are accessible for free. Yet, two insiders informed FT that the tech titan has been pondering over a paid variant intended for enterprise clientele. According to the sources, Meta is ready to launch its commercial variant “imminently.”

Furthermore, Meta has taken a distinct approach by making its LLM models open-source, implying that operational specifics of the system are available to the public. Reflecting on this approach, an FT source with close ties to Meta commented:

Meta realized they were behind on the current AI hype cycle, and this gives them a way to open up the ecosystem and seem like they are doing the right thing, being charitable and giving back to the community.

Meta’s forthcoming commercial AI solution underscores the company’s strategic pivot towards a more competitive stance in the AI landscape. The success of this initiative could potentially reshape the dynamics of AI technology accessibility, benefiting not only corporations but also the broader tech community.

In other news, at the end of April, the news broke that in the first quarter of 2023, Meta faced a hefty $4 billion loss within its Metaverse unit, Reality Labs.